What are the important points to be included while developing an eCommerce app?
In the modern era, buying via eCommerce apps has become a highly appropriate way of shopping for smartphone users. The Ecommerce market had risen to a new level in recent years but sparked a boom after the outbreak of the Covid-19 pandemic that made people stay confined to four walls of their homes. Hence, it is crucial for eCommerce businesses to develop a mobile app to enhance their sales in the competitive market. To develop an eCommerce app and make it stand out in the market, it is important to offer certain important aspects along with providing a menu of products and services.
What are the important points to be included while developing an eCommerce app?
Easy registration, login, and checkout:
Regardless of the exciting features and functionalities in your app, a user will not be satisfied with the app if he has to enter the details repetitively. This could be concerning details like name, email, phone number, and similar others at one or multiple levels. Care should be taken to ensure that users are not irritated during registration, login, checkout, and other important places of interaction. If the process turns out to be tedious, then it will lead to loss of customers. Users should be allowed to log in via their favorite methods like Gmail or social media. In the current era, usage of social media has become an integral part of the routine lives of smartphone users. It is beneficial not only for the users but also businesses since they will work as a free advertisement for your brand.
Attractive but simple design:
E Commerce is a kind of app where users will get loads of options to shop from the bigger list. But users will have the feel of User Interface (UI) whenever they download and open the app. Right from registration, to navigations, the user will interact with the User Interface. It should not make them irritated until they get to their anticipated option for making the purchase. Start from the home screen which is the important page for showcasing diverse options to the users. There should be clear description and consistency in all the elements to ensure that the mobile screen is not cluttered or make it tougher in any means for smooth access to the users. Users should not end up in a situation to learn new ways for app navigations to initiate a positive response from the respective customers.
Security and Anti-Fraud Measures:
With the e-commerce app, there will be the requirement of some details from the customers concerning personal, banking, etc. Hence, an app that does not have proper security measures, then it may lead to an easy target for cybercrimes. With the increase in usage of advanced smartphones, there is also a chance of advancement in hacking or other malicious activities. It is important to safeguard personal data and financial information to guarantee optimal security for the customers. Therefore, you have to include top-level security in the app by offering the best security aspects like encryption, OTP, and others.
Even from the business point of view, it is important to ensure that the app has all the fraud-negating aspects to keep you protected from fraudulent users. Chances are that users may trick you with Cash on Delivery, returns, and other areas if you do not have proper checks in place. You have to be sure not to fall victim to such malicious activities and parallelly safeguard the interests of your loyal customers.
You may find some security features to be expensive in the initial stages, but when you take a look at the benefits they offer, in the future, they are much cheaper than your initial expectations. A secured app will stand tall amidst the competition in the market by keeping the user's trust stronger with your brand. Once the users lose trust in your app, they may leave and not come back forever. Be sure to keep the app secured by taking care of any defects in the overall process.
Quick loading time:
Any kind of app users will not like slow loading times during their regular usage. The constant slow pace in loading will lead to outcomes that will make the users drop off. Several pieces of research have shown that slow loading time can cause displeasure among the customers and stay on top of the list of reasons for user drop-offs. If your goal is to lead the competitive world and lead the eCommerce segment, then you have to ensure quick app loading time. This will make you stand out from the competitor products provided you maintain consistency in the performance.
Social Media Integration:
Social media has transformed to be an effective and no1 platform to market the business. Your eCommerce solution must have all the social media abilities for your apps to get appropriate recognition across different channels. Social media has become a sensation among smartphone users across the globe. Customers make use of social media to share their experiences by writing reviews about several products they shop online. Current online businesses are highly influenced by the recommendations made by fellow users. Hence, it is key to let your users share their experiences on social media by integrating the app.
Optimal customer service:
Irrespective of all kinds of features, an app requires optimal customer service to get optimal results. There should be a good relationship between customers and businesses which is made possible by having a mobile app. Impactful customer support causes enhanced brand loyalty which finally gives maximum ROI for your business.
Final-thoughts:
ECommerce solutions have transformed to be a profitable aspect for customers and different types of businesses. Hence, large enterprises and start-ups are investing in mobile app development for building innovative mobile apps. If you don’t have one, it is the right time to associate with a mobile app development company in Bangalore like Brillmindz Technologies who has the expertise to develop a game-changing product.
